How much a stand at HIP Madrid costs

A stand at HIP Madrid for the upcoming 1 March 2027 – 3 March 2027 edition can cost anywhere from €3,500 for a small, basic modular setup to over €50,000 for a large, bespoke design with extensive features. The final price depends on your stand's size, the type of construction, and the level of customisation. We build many stands at HIP Madrid and can help you work out your budget.

What sets the price of a stand at HIP Madrid

The cost of your exhibition stand at HIP Madrid isn't a fixed figure. Several factors push the price up or down. Understanding these helps you plan your budget properly.

First, size matters. A bigger footprint naturally means more materials, more labour for construction, and higher charges from the venue for the space itself.

Second, the type of construction is key. You've got modular systems, which are quicker to build and often more cost-effective. Then there are custom-built stands, often using joinery, which offer greater design flexibility but require more specialist work.

Third, materials and finishes play a big part. Basic finishes cost less. High-quality materials, bespoke furniture, specialist flooring, or intricate graphic panels will increase the price.

Fourth, technical requirements add to the cost. If you need live kitchens, tasting areas, or complex AV setups, you'll have extra expenses for power, water, drainage, and extraction connections. These are arranged directly with IFEMA Madrid, the venue.

Finally, logistics and project management are included. This covers transport, installation, dismantling, and on-site support. These elements ensure your stand is ready on time and runs smoothly.

Ballpark ranges by size

Let's talk real numbers for your HIP Madrid stand. These are honest ranges, based on our twenty years of building at IFEMA. These figures include design, manufacturing, and installation, but exclude venue fees for space rental.

For a small stand, say 9 to 18 square metres, you're looking at €3,500 to €10,000. This typically covers a basic modular system or a compact custom design with standard finishes. It's enough for a meeting point and product display.

Medium-sized stands, from 20 to 50 square metres, generally fall between €10,000 and €25,000. Here, you can have more elaborate modular designs or a well-appointed custom stand. This allows for dedicated product zones, a small meeting area, or even a basic demonstration space.

Larger stands, over 50 square metres, can cost from €25,000 upwards, easily reaching €50,000 or more. At this size, custom joinery is common. You can incorporate live kitchens, multiple meeting rooms, extensive product showcases, and interactive elements. These larger spaces demand more complex infrastructure for power and water, especially for hospitality equipment.

Remember, these are starting points. The final quote will depend on your specific brief. We provide a closed quote within 24 hours.

What a turnkey stand includes

A turnkey stand package means we handle everything from start to finish. You get a single point of contact for the whole project, which simplifies things considerably.

Our service begins with design. We'll work with you to create a stand that meets your objectives. This includes 3D prototypes, which we can deliver within 72 hours, so you see exactly what you're getting. Our 'Audited Project' guarantee means what you approve in the prototype is what gets built.

Manufacturing is done in our own workshop. This gives us full control over quality and timelines. We build stands specifically for shows like HIP – Horeca Professional Expo, as well as InterSICOP and Fruit Attraction Madrid.

Then comes installation at IFEMA Madrid. Our team manages all the logistics, from transport to on-site assembly. We also handle dismantling after the show closes.

The package generally includes structural elements, flooring, lighting, graphic production and installation, and basic furniture. If you need a live kitchen or tasting area, we arrange all the necessary power, water, drainage, and extraction connections with IFEMA. We also make sure it meets food-handling sanitary requirements and provide storage and refrigeration. The kitchen is installed and tested before the show opens, ready for continuous service.

What's not included in our turnkey price are the direct charges from the venue. You'll pay IFEMA separately for your floor space rental, electricity consumption beyond what's specified, water supply, waste removal, and any specific permits they require. These are standard charges for any exhibitor.

How to pay less without losing presence

You can manage your budget effectively without compromising your presence at HIP Madrid. Smart choices can reduce costs significantly.

Consider reusing elements. If you exhibit regularly, designing components that can be adapted for multiple shows saves money in the long run. We can store your stand elements between events, ready for the next one.

Opt for modular systems where possible. These are often more economical than full custom joinery, especially for smaller footprints, and can still look very professional. They offer good flexibility for graphics and branding.

Focus your customisation. Instead of bespoke elements everywhere, concentrate high-impact custom features in key areas, like a striking reception desk or a prominent product display. Use more standard, cost-effective solutions for less critical areas.

Plan your technical needs carefully. Only specify the power, water, and AV equipment you genuinely need. Over-ordering connections can add unnecessary expense.

Finally, engage a builder with their own workshop, like us. This cuts out middleman costs and gives you better value. Our stand design and assembly in Madrid ensures efficient production and installation.

Frequently asked questions

How far in advance should I book my stand for HIP Madrid?

For a bespoke stand, 6-8 weeks is a comfortable lead time. This allows enough time for design, IFEMA's technical approval, and production in our workshop. HIP grows every year, so demand for build slots concentrates on the same dates. Booking early is always a good idea.

Can Standarte help with live kitchen requirements for a food stand?

Yes, absolutely. We have extensive experience building stands with live kitchens and tasting areas. We arrange all the power, water, drainage, and extraction connections with IFEMA, ensure compliance with food-handling sanitary requirements, and provide storage and refrigeration. Your kitchen will be installed, tested, and ready for continuous service throughout the fair.

Are there any hidden costs I should be aware of with IFEMA?

Our quotes are closed and transparent. However, IFEMA Madrid, the venue, charges separately for several items not included in our stand building price. These typically include the bare floor space rental, main electricity connection and consumption, water supply, waste removal, and any mandatory venue-specific permits or fees. We will advise you on what to expect from IFEMA directly.